{"id":1431,"date":"2024-07-26T14:29:48","date_gmt":"2024-07-26T14:29:48","guid":{"rendered":"https:\/\/simplyup.it\/?page_id=1431"},"modified":"2025-06-19T16:02:29","modified_gmt":"2025-06-19T16:02:29","slug":"chi-siamo","status":"publish","type":"page","link":"https:\/\/simplyup.it\/en\/chi-siamo\/","title":{"rendered":"About US"},"content":{"rendered":"

For over 45 years, SIMPLYUP\u00ae's path has been synonymous with quality and passion for accessories. Artisan tradition and continuous innovation merge to create unique products, designed to express your style.<\/p>\n<\/div>

Contact us<\/h4><\/div><\/div><\/div>

the story of<\/h2><\/div>
\"SIMPLYUP,<\/span><\/div><\/div><\/div><\/div><\/div>
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SIMPLYUP\u00ae NEL 2026<\/span><\/a><\/div>

Over 45 years of Italian artisanal tradition<\/h3><\/div>

For over 45 years, we have been offering rain accessories and small leather goods, combining style, quality, and functionality. Our mission is to offer unique products that express diverse personalities.<\/p>\n<\/div>

contact us<\/span>contact us<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div>
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1980s<\/h4><\/div>

Birth of SIMPLYUP\u00ae<\/h3><\/div>
\"simplyup<\/span><\/div><\/div>

The company was founded from the passion and entrepreneurial vision of Mario Sardella, who in the 1980s, intuitively grasped the potential to create umbrellas that were not just shelter from the rain, but also genuine fashion accessories. From the outset, the company distinguished itself through its meticulous craftsmanship in material processing and its attention to detail, producing umbrellas that reflect the personality of their users. The choice to use high-quality Italian fabrics and durable components, combined with an original and refined design, led to rapid market success.<\/p>\n<\/div><\/div><\/div>

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1980<\/div><\/span>
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2000s<\/h4><\/div>

New materials and design<\/h3><\/div>
\"simplyup<\/span><\/div><\/div>

During the 2000s, the Ditta Mario Sardella expanded its product range, introducing new materials and innovative designs to meet the needs of a constantly evolving market. Alongside traditional umbrellas, new lines of accessories, such as belts, were introduced, characterized by the same artisanal care and attention to quality. The search for new trends and collaboration with expert artisans allowed for the creation of products always in step with the times, combining functionality and aesthetics.<\/p>\n<\/div><\/div><\/div>

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2000<\/div><\/span>
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2000s<\/h4><\/div>

A growing brand<\/h3><\/div>
\"bretelle<\/span><\/div><\/div>

The beginning of the new millennium marked another phase of growth for the company. The continuous demand for new accessories, styles, and trends led to the introduction of new apparel accessories, such as suspenders. The company thus consolidated its market position, expanding its sales network and offering a wider range of leather accessories.<\/p>\n<\/div><\/div><\/div>

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2005<\/div><\/span>
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2000s<\/h4><\/div>

Birth of the SIMPLYUP\u00ae brand<\/h3><\/div>
\"simplyup<\/span><\/div><\/div>

To meet the growing demands of a constantly evolving market, in 2014, the Valentino Sardella company made a significant strategic choice: the new registered trademark SIMPLYUP\u00ae was born. The objective is to offer innovative solutions aimed at improving the user experience in the technological and functional aspects of the product. SIMPLYUP\u00ae quickly established itself thanks to a dynamic vision, the high quality of the materials used, and a continuous pursuit of design. The new brand immediately became synonymous with reliability and contemporary style. The brand's foundation represents a natural evolution of the experience Valentino Sardella gained in the sector.<\/p>\n<\/div><\/div><\/div>

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2014<\/div><\/span>
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duemiladiciannove<\/h4><\/div>

Poncho and Rain Hat<\/h3><\/div>
\"poncho<\/span><\/div><\/div>

Towards the end of the 2010s, specifically in 2019, SIMPLYUP\u00ae took another step forward in its evolution. Driven by the constant pursuit of customer satisfaction, the company identified new emerging needs in the market. More and more users were asking for more comprehensive rain protection than the classic umbrella, thus leading to the idea of introducing ponchos and rain hats into the catalog.\n\nThese items ensure full body coverage, offering freedom of movement and greater comfort. Once again, the brand proved its ability to listen and innovate based on the real needs of its customers.<\/p>\n<\/div><\/div><\/div>

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2019<\/div><\/span>
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SIMPLYUP\u00ae today<\/h4><\/div>

Innovation for the future<\/h3><\/div>
\"ombrelli<\/span><\/div><\/div>

Today, SIMPLYUP\u00ae continues to grow, maintaining its strong roots in artisan tradition while embracing new challenges of the global market, such as the use of new anti-UV fabrics. Commitment to quality, customer focus, and passion for accessories remain the company's core values. It projects itself towards the future with the goal of continuing to create unique and trendy products that express the personality and style of those who wear them.<\/p>\n<\/div><\/div><\/div>

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2025<\/div><\/span>
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