For over 45 years, SIMPLYUP®'s path has been synonymous with quality and passion for accessories. Artisan tradition and continuous innovation merge to create unique products, designed to express your style.

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Over 45 years of Italian artisanal tradition

For over 45 years, we have been offering rain accessories and small leather goods, combining style, quality, and functionality. Our mission is to offer unique products that express diverse personalities.

1980s

Birth of SIMPLYUP®

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The company was founded from the passion and entrepreneurial vision of Mario Sardella, who in the 1980s, intuitively grasped the potential to create umbrellas that were not just shelter from the rain, but also genuine fashion accessories. From the outset, the company distinguished itself through its meticulous craftsmanship in material processing and its attention to detail, producing umbrellas that reflect the personality of their users. The choice to use high-quality Italian fabrics and durable components, combined with an original and refined design, led to rapid market success.

1980

2000s

New materials and design

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During the 2000s, the Ditta Mario Sardella expanded its product range, introducing new materials and innovative designs to meet the needs of a constantly evolving market. Alongside traditional umbrellas, new lines of accessories, such as belts, were introduced, characterized by the same artisanal care and attention to quality. The search for new trends and collaboration with expert artisans allowed for the creation of products always in step with the times, combining functionality and aesthetics.

2000

2000s

A growing brand

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The beginning of the new millennium marked another phase of growth for the company. The continuous demand for new accessories, styles, and trends led to the introduction of new apparel accessories, such as suspenders. The company thus consolidated its market position, expanding its sales network and offering a wider range of leather accessories.

2005

2000s

Birth of the SIMPLYUP® brand

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To meet the growing demands of a constantly evolving market, in 2014, the Valentino Sardella company made a significant strategic choice: the new registered trademark SIMPLYUP® was born. The objective is to offer innovative solutions aimed at improving the user experience in the technological and functional aspects of the product. SIMPLYUP® quickly established itself thanks to a dynamic vision, the high quality of the materials used, and a continuous pursuit of design. The new brand immediately became synonymous with reliability and contemporary style. The brand's foundation represents a natural evolution of the experience Valentino Sardella gained in the sector.

2014

duemiladiciannove

Poncho and Rain Hat

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Towards the end of the 2010s, specifically in 2019, SIMPLYUP® took another step forward in its evolution. Driven by the constant pursuit of customer satisfaction, the company identified new emerging needs in the market. More and more users were asking for more comprehensive rain protection than the classic umbrella, thus leading to the idea of introducing ponchos and rain hats into the catalog.These items ensure full body coverage, offering freedom of movement and greater comfort. Once again, the brand proved its ability to listen and innovate based on the real needs of its customers.

2019

SIMPLYUP® today

Innovation for the future

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Today, SIMPLYUP® continues to grow, maintaining its strong roots in artisan tradition while embracing new challenges of the global market, such as the use of new anti-UV fabrics. Commitment to quality, customer focus, and passion for accessories remain the company's core values. It projects itself towards the future with the goal of continuing to create unique and trendy products that express the personality and style of those who wear them.

2025
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Umbrellas: style and protection in every detail

--- **SIMPLYUP®** offers a wide range of umbrellas, designed to meet every need and style. Our fabrics, with **190T weaves** (meaning 190 threads per square centimeter), are available in **polyester, yarn-dyed, satin, and with anti-UV treatment** to protect you from both rain and sun. You can choose from various patterns, from classic Scottish plaids to lively geometric and floral designs, as well as elegant solid colors.The umbrella frames are made with durable and lightweight materials like steel, aluminum, carbon fiber, and fiberglass, while handles are available in bamboo wood, RODOIT, and ABS plastic. SIMPLYUP® offers manual, automatic, open/close, 5-section, 4-section, and 3-section umbrellas, all rigorously wind-resistant, to ensure maximum functionality in any situation. Every umbrella is a blend of style, quality, and attention to detail, providing an accessory that accompanies you with elegance at all times.

The meticulous selection of materials and precision in craftsmanship are the distinguishing features of SIMPLYUP® umbrellas. Our many years of experience in the sector allow us to offer reliable and durable products that combine tradition and innovation. Every umbrella is designed to be not only a shelter from the rain but also a genuine fashion accessory, capable of completing your look with a touch of personality. SIMPLYUP®: the umbrella that reflects your style.

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Belts: Artisan Elegance and Quality Materials

SIMPLYUP® belts are the result of expert craftsmanship and careful material selection. We use high-quality leathers such as Cuoio, Vitello (calf), Vacchetta (vegetable-tanned cowhide), Toro (bull), and Maialino (pigskin). We also apply various finishes, from Camoscio (suede) to Nabuk (nubuck). All leather types are full-grain, meaning the upper part of the hide, to ensure maximum softness and durability.Our belts are available in various types and finishes, from classic smooth and tumbled leather belts to more original versions with laser, roller, hot, or plated printing. The leather tanning process uses both vegetable and chrome methods, in compliance with European and Italian regulations. The buckles, made from iron, steel, brass, and zamak, are protected by an anti-aging galvanic treatment.

SIMPLYUP® offers a wide selection of models, from classic to tailored sizes, and from elastic leather or RAYON belts—perfect for a casual look—to more elegant belts, ideal for special occasions like ceremonies. Each belt is an accessory that expresses personality and style, meticulously crafted in every detail to ensure comfort and lasting durability. Our passion for quality and attention to trends allow us to offer products that meet the needs of a fashion-conscious and, above all, quality-focused audience. SIMPLYUP®: the accessory that makes a difference.

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Braces: a touch of unique and refined style

SIMPLYUP® braces are an accessory that combines functionality, comfort, and style, perfect for completing an original and refined look. Made with premium elastic fabrics like cotton, jacquard, and satin, our braces are available in a wide variety of patterns, from classic stripes and micro-dots to more original Scottish plaids and edelweiss designs. The clips—made of galvanized and protected metal — ensure excellent hold, even for ski suits. SIMPLYUP® braces are extendable and shortenable — thanks to their sliding clips — to perfectly adapt to any body type.

The quality of materials and the meticulous craftsmanship are the distinguishing features of our braces. Every detail is designed to offer a comfortable, durable, and trendy product. SIMPLYUP® offers braces for every occasion — from casual and ceremonial looks to business attire — for those who don't compromise on style and originality. Our passion for accessories allows us to create products that express personality and character, for a unique and unmistakable look.

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Poncho: protection and style for the rain

SIMPLYUP® ponchos are the ideal solution to face the rain with style and practicality. Made with windproof and waterproof fabrics featuring weaves/yarn counts up to 190T (meaning 190 threads per square centimeter), our ponchos are available in polyester and yarn-dyed fabrics in a wide variety of solid colors and patterns, from classic Scottish plaids to lively geometric and floral designs.The ponchos feature a hood with drawstrings for optimal closure and a front closure with double protection via buttons and a zipper to ensure complete shelter from the elements. SIMPLYUP® ponchos are super lightweight and can be folded into their own pouch/bag, making them always handy.

The quality of materials and attention to detail are the distinguishing features of our ponchos. Each model is designed to offer maximum comfort and functionality, without sacrificing style. SIMPLYUP® offers ponchos for men and women, perfect for every occasion, from leisure to travel. Our passion for accessories allows us to create products that combine practicality and elegance, so you can face the rain with a touch of originality and color. SIMPLYUP®: the accessory that protects you with style.

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Rain Hats: style and protection for every head

SIMPLYUP® rain hats are the perfect accessory to protect you from the rain with style and practicality. Made with windproof and waterproof fabrics featuring weaves/yarn counts up to 190T (meaning 190 threads per square centimeter), our hats are all double-faced, available in polyester and yarn-dyed fabrics, in a wide variety of colors and patterns, from classic Scottish plaids to lively geometric and floral designs. The design and drawstring ensure a perfect fit for every size. SIMPLYUP® rain hats are super lightweight and can be folded into their own pouch/bag, making them always handy.

The quality of materials and attention to detail are the distinguishing features of our rain hats; in fact, every model is designed to offer maximum comfort and protection without sacrificing style. SIMPLYUP® offers rain hats for men and women, perfect for every occasion, from leisure to travel. Our passion for accessories allows us to create products that combine practicality and elegance, so you can face the rain with a touch of originality. SIMPLYUP®: the accessory that protects you with style.

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Shopping Bags: practicality and elegance for shopping

SIMPLYUP® shopping bags are the ideal solution for shopping with style and practicality. Made with waterproof fabrics featuring yarn counts up to 190T (meaning 190 threads per square centimeter), our shopping bags are durable and spacious, with a capacity of 20 kg and 10 liters. They are available in polyester, in a wide variety of colors and patterns including polka dots and hearts with a reinforcing trim. SIMPLYUP® shopping bags are super lightweight and can be folded into their own pouch/bag, making them always handy.

The quality of materials and attention to detail are the distinguishing features of our shopping bags. Every model is exclusively designed to offer maximum comfort and practicality, without sacrificing style. SIMPLYUP® offers shopping bags for every occasion, perfect for groceries, work, and leisure. Our passion for accessories allows us to create products that combine functionality and elegance, making shopping a stylish experience. SIMPLYUP®: the accessory that accompanies you with practicality.

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